Full-Stack Digital Consultant

With 15 years in digital consulting, I've helped companies across e-commerce, retail and B2B transform the way they operate, grow and compete. I work across the full digital stack — from data architecture to customer experience, from AI strategy to paid acquisition — so nothing falls through the cracks.

What I've learned is that most digital problems aren't really technical problems. They're disconnection problems: the data team and the marketing team speaking different languages, a great customer experience sitting on infrastructure that can't support it, an AI initiative that never quite connects to a business outcome. My work lives in those gaps — bringing strategy, technology and people together so they actually pull in the same direction.

That breadth is deliberate. I can talk data pipelines and architecture with a CTO, then move to brand, conversion and acquisition spend without missing a beat. I've designed customer experiences end to end, built the data foundations that make personalization possible, shaped realistic AI strategies, and run the paid acquisition that turns it all into growth — across fast-scaling e-commerce brands, established retailers going digital-first, and B2B companies rethinking how they reach their customers.

The way I work matters as much to me as the work itself. I'm a partner, not a vendor: I ask a lot of questions, I'm honest about trade-offs, and I care about leaving teams stronger and more capable than I found them.

If you're navigating a moment of change and want someone who can see the whole board, I'd love to talk.